The Marketing Power of Customized Tees
Effective marketing has become a necessity for competitive markets. With so many brands and companies as competitors, marketing is what gets you customers. There are several ways to market your brand and most of them are expensive.
Going for a TV commercial or magazine ads can cost a lot but gain very limited exposure. Hence marketing your product can be a daunting task, especially if you are only starting out.
But here is an alternative – a customized t shirt that promotes your business. How is it better than going on the commercial media? Here are a few ways in which it can be a better alternative:
Brand Ambassadors- Without A Cost
Have you ever thought of hiring models or actors or professionals for marketing your brand? Well, scrape that thought because you can have brand ambassadors without a cost!
Design a tee with your company logo; keep it simple yet attention grabbing. No clichés, no exaggerations! Now hand these out to your employees. Whether they are delivering your product or attending an event on behalf of the company, this customized tee will get your brand the attention it deserves.
Want to get more from this investment? You can give away a few t-shirts to clients and customers, or to the attendees of the events who visit your booth. Ask them to spread the word!
Get the conversation started
Be minimalistic when designing the t-shirt. This strikes curiosity in people and increases their interest in your brand. Consider travelling around wearing the tee. People often enquire about the logo and you can have a chance to tell them what your brand is about. You may even come across bigger corporations and get a free pass for collaboration and a bigger market.
Market for future employees
Marketing the product right and working to get your brand recognized is easy. It’s much harder to find and hire hard working people, willing to put their efforts for your company’s success. The younger generation is full of great ideas to take the things forward. Current employees and happy customers, wearing shirts, talk about your business values. This will attract a huge chunk of talent which can only be a good thing for your business.
Does this help you make up your mind about choosing customized shirts as a marketing strategy? Use our design studio and design a shirt for your company. You can also use one of the business t-shirts as an inspiration for your own company.